Thoughts about sport, luxury, burgers and France

  • A neat little book I co-authored for Nike EMEA

  • A white paper about how Luxury and Web 3 could influence each other in the future

  • “How do you take a 47 year old product and make it relevant to young people ?” How ? Well here is how I thought one could go about it back in 2015.

  • How France is doing these days and where brands can help.

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