In their kind words :

“Equally inspired by both philosophers and hip-hop masters, Alex brings thoughtfulness, nuance, and flair to every brief and narrative. His work seamlessly merges intellectual depth with simplicity, reflecting a unique storytelling style. Alex is also an impossibly nice human being, making him a valuable asset for every agency seeking to make exceptional work.”
Stéphane Missier - CSO, BBH Singapore

“I have worked with Alex at two different agencies, both at Wieden + Kennedy Amsterdam and at Red & Co. Portland and have great respect for his intellect and thoughtfulness. Alex is wonderful at drawing on an extensive range of research, even in categories previously unknown to him as both strategist and consumer, to bring true human insights to the fore. Alex has a keen sense for the human experience and cultural and behavioural trends allowing him to provide a sharp perspective on his strategic thinking which makes for great creative work. He was even unafraid to dive into a myriad of parenting books, podcasts, interviews and research to really get under the true experience of parenthood in modern western society, despite this being a potential minefield of emotionally loaded information! On the flip side of this, working on another project, he has cut to the core of technical understanding around data privacy in a way which elevated the brand's positioning to something even a lay person can happily understand!…”
Clare Pickens - CEO, Leo Australia

“I worked with Alex for almost 5 years. He is astute, intelligent, nuanced and adaptable. Alex has a way of looking at strategic communications issues and instantly finding the piercing human truth that can give a brand a true voice and reason for being; inspiring world-class creative work. A true talent with vision and passion in equal measure. Alex has the type of raw talent and intellect that can't be taught. Alex recently spearheaded the strategic thinking for the 2019 Milka Christmas Campaign - which ran across 25 European markets and was voted Germany's number 1 Christmas Campaign by consumers in an independent survey, Kantar also awarded it the world’s most creative and effective digital ad in 2019.”
Eleanor Thodey - President, Wieden + Kennedy Tokyo

“Alex is a fierce intellect with a big heart. He is an expansive thinker who constructs ideas poetically with vast cultural reference points. He inspires teams and clients with his smarts, passion, rigour and inability to settle for anything but brilliant. In short, he is the strategic brain you need on your team.”
Emma Wiseman - Global Head of Brand Strategy, Spotify

“Alex's ability to think creatively provides him with a unique perspective on how to find insights and how to approach a campaign strategically. He's creative-minded and able to apply lateral thinking and draw inspirations from different sources to create very inspiring briefs. He's also a great writer. I would work with Alex again any day !”
Nusara Chinnaphasaen - Head of Strategy Europe, McCann

“While we worked together, Alex was voice and a sounding board I always sought out in meetings, because I always knew I could get a thoughtful, well considered response, with a little bit of provocation sprinkled on top. Perfect. What’s more, Alex is wonderful, open-minded human being who cares deeply about the world, and a person with whom you always feel better after being in his company.”
Eric Quennoy - ex CCO at Wieden + Kennedy Amsterdam

“I unreservedly recommend Alex for any role for which he would reply, and I fully expect to see his name in headlines regarding breakthrough brand building work in the coming years.”
Blake Harrop - CMO at Converse, ex CEO at Wieden Kennedy Amsterdam

“Whether it was developing strategy that led to a documentary series for alien visitors to Earth, leading the brief that became Germany’s favourite Christmas commercial, (it’s their advertising Superbowl) or developing a foundational brand strategy for Nike’s young new superstar, Alex consistently proved himself to be a tenacious and sensitive investigator able to get deep under the skin of cultures and audiences, and a creative strategist always willing and able to put the first provocative thought on the tble - with interest in building solutions that went beyond just traditional advertising”
Martin Weigel - ex CSO at Wieden Kennedy Amsterdam

“I unequivocally recommend Alex for any brand and/or creative strategy role.
Here is a little more on why:
(1) He unearths the unseen and the extraordinary in terms of insights and ideas. Alex has a knack for understanding culture and what moves humans. He weaves his keen sense together into creatively exciting insights. His thinking is truly original and he creates aha moments through his work -- those special reframes we're all hunting for he has in spades. Importantly, he knows how to deploy this ability on behalf of brands, connecting the dots in his brand positionings, creative strategies and cultural opportunities to drive impact.
(2) He inspires creative firepower and masterfully locks arms with teams to push for not good but great work. Creatives love working with Alex. He gives them inspiration sparks but also is their partner in fanning the creative flames throughout development process. It doesn’t hurt that he is one of the best writers I know.
His command of language is an invaluable weapon in his strategic arsenal.
(3) He nimbly navigates different spaces and gets a grip at lightning speed, which enable him to extract gems wherever he goes. You can parachute Alex into any category, milieu or topic and he will expertly master it, finding the magic at the heart of it. On one hand he has this enviable ability to really go deep and really understand the dynamics in play. On the other hand, he can relatively quickly distill the meaningful bits and focus on translating these into impactful opportunities for brands.
(4) He is a dedicated, diligent and a highly effective worker. Alex goes the distance, doesn’t cut corners even at speed. He knows how and where to focus. Always one to grab an oar. Be in the trenches. Go the distance. Definitely someone anyone would be lucky to have on their team.
(5) He inspires both teams and clients. And he uses this power to advocate for work he believes will best solve the problem at hand. How? Alex operates at eye-level. Building trust and report his own way. Forging unbreakable bonds in the process. These are essential for making and selling great work.
(6) Last but certainly not least, Alex is just a genuinely terrific human being.”
Anneliese Rapp - Head of Strategy, Anomaly Berlin

I had the pleasure of working with Alex on a couple of key projects at Anomaly. The first was a successful pitch for a German luxury furniture retailer, in which Alex’s attention to detail & ability to pluck the perfect quote to sum up a half baked thought of mine first came to the fore for me. We then, more recently, got to collaborate incredibly closely on a positioning project for (another) German retailer, this time helping to define what the ever elusive streetwear category looks like for them in 2024. To say collaborating with Alex on this was a joy is a total understatement. So charming with clients, eager to craft the work to perfection and not afraid to lighten the mood with his lyrical language, I will miss my sparring partner dearly and both wish him the best of luck with his next venture and that, on a more selfish note, our professional paths will cross again. … more
Francesca Jaconelli - Senior Comms & Cultural Strategist, Anomaly