Elevating
Gaggenau

The Problem :

The entire category had caught up with the brand, obscuring what makes Gaggenau different, superior and worth a hefty premium. Communications would need to re-assert Gaggenau’s position as the luxury kitchen appliance maker. 

The Brief :

Make Gaggenau more salient and memorable by expressing the brand’s soul and voice in culture.

The Solution :

Gaggenau’s people are romantics. Engineers and romantics. A very German way to be. Its precision crafted products uncover depth and dimension in the most mundane of experiences. Its designs carry the eye to the truth and richest essence of things, which is why it is perfectly positioned to deliver a point of view not merely on kitchenware, but on the beauty of life as it should be.