The Problem

The brand’s global proposition had recently been updated : Visa is not a card, it is a network of access which benefits everyone. The proposition was a cracking start, but just a start. Visa still needed to make its promise tangible and bring its role as “a network of access” to life in ways everyone can get.

The Brief

Bring texture, colour and heart to a rather cerebral proposition by showing how Visa’s “network” regularly supports the big plans of UK’s small businesses.

The Strategic Solution ( Creative Solution is in development )

VISA MAKES IT EASY TO BUY SMALL SO THAT EVERY BUSINESS CAN THINK BIG.

Truth is… Visa’s network makes things easy : as easy to buy small, as it is to buy big. We think that matters. Because when every business can benefit from equal, easy access to customers and capital the whole economic and social body works better. All ideas find the support they need to grow from more places and impact more people. The floor is lifted for the small business, and the ceiling is raised for everyone. And all businesses, from bedrooms to boardrooms, have the same tools to think about the big differences they’ll be making next….