Between negative media coverage and sheer overfamiliarity, Google risked being taken for granted - a tool people used daily but barely noticed.
The brief
Demonstrate the value of Google.
Shine a light on the overlooked, forgotten, at times poetic role Search can claim in our lives.
The creative solution
We presented Google Search as a tool that enhances the way French people connect with the changing world around them.
The work focused on evoking the many experiences, sensations, connections, discoveries that can start with a bit of typing into a tiny little rectangle.