The Glenlivet

The Problem

The Glenlivet had reached a growth plateau and was drifting towards a grey zone in the market. Somewhere between the micro distillers and global blends, the brand’s unique value proposition was beginning to fade.

The Brief

Rediscover and commit to what makes the brand timelessly special.

The Creative Solution

Single malt’s true benefit to us lies in deep, mind expanding pleasure and The Glenlivet is THE original single malt scotch. With this in mind, our creative solution made the brand stand for the quest and pleasure of all the experiences that enrich our lives because they are just right : exactly what they’re supposed to be, in exactly the right proportion.