Best Planet

The Problem

With a fraction of the media budget, S7 has to compete with Aeroflot to grow its share of the small Russian air travel market.

The Brief

Make for the emotional high ground. Do what the competition dare not or cannot do : be interesting and entertaining. In other words, attract an unfair share of cultural attention with communications.

The Creative Solution

Side step category blandness and position S7 as an engine of imagination and new perspectives.

 
 

Visit Earth

The Problem

Protect the business in economic conditions that are pushing Russian households to slash their travel budgets.

The Brief

Combat price sensitivity with emotion and depth.

Make travel feel indispensable and accessible by presenting travel, any travel, as a source of renewed appreciation for life.

The Creative Solution

Invite Russians to see earth as a destination for alien travellers to whom every single part of life on the planet, from a trip to the corner store to brushing our teeth, is is still something delightfully exotic, poetic and ripe for discovery.

 
 
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