Visit Earth
The Problem
Protect the business in economic conditions that are pushing Russian households to slash their travel budgets.
The Brief
Combat price sensitivity with emotion and depth.
Make travel feel indispensable and accessible by presenting travel, any travel, as a source of renewed appreciation for life.
The Creative Solution
Invite Russians to see earth as a destination for alien travellers to whom every single part of life on the planet, from a trip to the corner store to brushing our teeth, is is still something delightfully exotic, poetic and ripe for discovery.