Milka Christmas Brand Campaign

The Problem

Milka’s share of the Christmas market is vulnerable to local competitor activity and changing consumer habits.

The Brief

Lead Milka back into the hearts and budgets of Germans with a vivid expression of the brand’s belief in human tenderness.

The Creative Solution

An ode to the unsung heroes of Xmas in which the sharing of Milka becomes a way of giving back to those who give us the most.

Milka Biscuits

The Problem

Milka Biscuits are struggling to articulate a distinctive and compelling proposition in the notoriously cluttered snacking aisle.

The Brief

Increase the brand’s mental and physical shelf space by associating the consuming of Biscuits to a tender moment anyone with a pulse can relate to.

The Creative Solution

Milka Biscuits are but small baked vessels for tender Milka chocolate. We would associate the tender chocolate in these Biscuits to the tender rituals and magic moments that make us feel connected to our loved ones, no matter how much life can pull us apart.

Scenes from the lovely tale told in film were amplified in social, providing the basis for digital content designed to enable shared moments of family fun.