Our Christmas campaign for Milka encourages viewers to give back to those people who work tirelessly behind the scenes to make the festive season so special.
Milka Christmas Brand Campaign
The Problem
In Germany’s crowded Christmas market, Milka’s share was under threat from private-label bargains and louder seasonal competitors.
The Brief
Lead Milka back into the hearts and budgets of Germans with a vivid expression of the brand’s belief in human tenderness.
The Creative Solution
An ode to the unsung heroes of Xmas in which the sharing of Milka becomes a way of giving back to those who give us the most.
Client: Milka - Brothers
Director: Tomas Skoging
Production Company: Acne
Agency: Wieden Kennedy
Producer: Mats Wolgers, The Producers
DoP: Fredrik Bäckar
Milka Biscuits
The Problem
Milka is losing the biscuit battle - drowning in a wall of snacks.
The Brief
Increase the brand’s mental and physical shelf space by tying them to moments people genuinely care about.
The Creative Solution
We reframed biscuit breaks as a ritual of connection.
Drawing on the French idea of the goûter, we positioned Milka Biscuits as tender pauses in the day that bring us closer, even when life pulls us apart.
Our hero film told the story of two brothers bonding over attic “cookie time.” It sparked a series of playful “How-To” social clips showing families easy ways to turn snack breaks into shared rituals.
