Nike Euro 2020…21

The Problem

Kids are dropping out of football because the world is squeezing it out of them and the professional game is more interested in their money than their dreams.

The Brief

Get kids to stick up for their game and keep the power of football close.

The Creative Solution

We turned football into a land, the land of new football, a massive, exciting place which belongs equally to all those who love the sport. A country designed to close the gaps in the game and return control of football to its people.

 
 

Kylian Mbappé Athlete Platform

The Problem

Kylian Mbappé is so good he risks being perceived as an anomaly.

The Brief

Break through the “child genius” narrative and elevate the relatable, human truth that drives the athlete.

The Creative Solution

Mbappé’s success rests on the fact that his childhood love of football (the crazy kind) hasn't changed at all in 21 years. He kept his dream close and never let anyone mess with it, proving to us all that with enough love, we’ve all got a shot at our dreams.

 
 

Just Do It Germany

The Problem

Nike has no voice in Germany where Adidas is the established leader.

The Brief

Embrace Nike’s newcomer position to challenge tradition. Position the brand as the voice of the next generation of German athletes who are re-writing the rules of German culture through sport.

The Creative Solution

Open up what winning means in Germany by celebrating the heroes who don’t just win for the numbers but to inspire self belief in others.

 
 

Nike Kids

The Problem

Kids aren’t engaging in sport enough because they’re not able to do it on their own terms.

The Brief

Remind kids that sport can give them what they dream about : unlimited power.

The Creative Solution

The world of sport is a world where kids are it, a world where they write the rules, and all they need to do in order to access that power is get out there and bust a move.

 
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Milka